Objective

The purpose of GiftBot is to help users select better gifts for their beloved ones by collecting and analyzing information about their taste preferences, likes and comments on the social network (in particular on Facebook). This is achieved by introducing AI Machine learning technology, which will carry out this process and generate information from the existing database. For example, from Amazon, if you add your account to the application settings.

Finding Valuable Information

How do users choose what they want to purchase? What are the determining factors? This pie chart shows the information that consumers look at when deciding to purchase gifts for their friends. This information can be brought into the AI Algorithm to allow faster decision making and visibility of all options. And also finding similar already available positions in the catalog for a variety of choices.

USER ARCHETYPES

Busy bees

Users who do not have much time to think about what to buy beforehand, or do not thoroughly know the person they want to give a gift, that is, they cannot say for themselves what the person is fond of and what will be interesting to him. Efficiency is the key.

Explorer

Users who prefer to make unusual gifts/purchases and like to surprise their acquaintances and friends. For such a user, it is important to have many options to choose from in one category.

Good friend

Users for whom it is very important to present a good and memorable gift and they are ready to spend a certain amount of efforts on its search.

USER STORY

Meet Emily

Emily loves to attend various events, including birthday parties, but because of her busy schedule, she constantly buys gifts at the last moment. As a result, having installed the GiftBot application, she makes a choice with the help of it and chooses gifts for her friends from the proposed options, which are delivered to her home in a couple of days.

MAIN AI Process

AI splits the process into several parts. First, you need to connect your Facebook profile to the application and select a friend. The application will analyze all likes/comments and other recent friend’s activity like subscriptions, etc., and make a map of user preferences. Further, based on the parameters you specified, such as price range, delivery speed and the ability/impossibility of customization, the algorithm will collect all recommendations for you on the main identified interests of the user.

Mobile App Functionality

GiftBot analyzes user activity on a social page, providing you with results and recommendations as a percentage of all identified interests of the user. Taking the next step, you choose the platform you prefer to select gifts on (by default, that is, all available online stores). For example, let’s consider Amazon, which provides limitless options for a single product name. The application will create a visual map of goods for you (by uploading pictures taken directly from the stores), after which you can go directly to the store’s website by clicking on the picture and make a purchase there.